Playle & Partners LLP attended MIPIM for the first time this year. We had been told numerous tips / suggestions and advice of how best to approach, prepare and make the most of our MIPIM experience.
However I am not sure any of us (3 representatives from Playle & Partners attended, John Farrow, Jon Badcock and Amy Turner) were prepared for what we were about to experience.
In honesty we were completely amazed at the scale of the ‘MIPIM’ event that literally takes over Cannes for the week!
After initially feeling slightly like rabbits in headlights we decided to attack MIPIM head on and get stuck in.
As a Local London sponsor we headed into the London tent and found ourselves instantly networking with both new and familiar faces alike. Stepping out onto the Terrace was a real treat and spoilt with such wonderful weather we started to relax and feel like a successful week lied ahead of us!
Our MIPIM diaries consisted of, breakfasts, lunches, dinners, evening drinking and plenty of food/ drink, seminars and meetings inbetween! At this point we think it is fair to comment a MIPIM diary is not for the faint hearted and the walking certainly helps burn off some of those unwanted calories!
Our days in Cannes seemed to fly by and before we knew it our time was up, so leading to the question is MIPIM worth it?
This is a difficult one to be able to put tangible evidence towards (especially at this early point, the follow up over the next coming months will be key) but MIPIM 2018 is already on the cards so keep in touch and see you there?